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Encourage or limit access to your published calendar

You can make your published Trumba® calendar easier for people to find through a web search, limit access to your calendar, or make the calendar completely unsearchable.

Help the right audience find your calendar

If you publish a calendar of events that you want the public to attend, it's to your advantage if your calendar shows up in search engine results lists. When you publish your calendar in Trumba Connect, you have several options for improving the likelihood that your calendar will be found.

To help your audience find your calendar, you can:

All of this information appears in the content and URL of an index page that Trumba Connect creates automatically each time you publish a calendar. This index page is optimized for search engines. People who locate the page through search can browse event information for the next 100 or so upcoming events and click a link to navigate to the page on your website where your calendar is embedded.

Take me directly to instructions for how to help people find my calendar.

Useful calendar and web names

The calendar name is a descriptive name that appears at the top of your calendar's index page. Choose a name that provides specific information about your organization and events. For example, don't use a general name, such as Events Calendar. Instead, use a descriptive name, such as River City Musical Society Performance Calendar.

The web name is a name that appears as part of your index page URL. Because search engines give words in URLs high precedence, choose a descriptive rather than a vague web name. For example, don't use a web name such as musical_events. Instead, use a descriptive web name such as river_city_musical_society_performance_events.

URL of the page on your website where your calendar is embedded

A link to this URL appears at the top of your calendar's index page. People who locate your index page can click the link to go directly to your embedded calendar. If you don't provide a URL, Trumba Connect makes a best guess about what the URL should be.

Description

The description gives you the opportunity to add rich information about your organization and events that might not appear elsewhere. For example, compare a vague description, such as Society events calendar, with this much richer one: River City Musical Society sponsors a variety of performances by classical and jazz soloists and bands. Tickets available through TicketMaster or at the door.

Keywords

Keywords are words you think people would use to search for the type of events included in your calendar. For example, if you publish a list of upcoming performances at a music venue, you might include the types of music in the keyword listing. The following list includes a few basic tips for choosing keywords.

  • Consult a thesaurus for synonyms. For example, concert, performance, and recital.
  • Use phrases rather than single words. For example, live music performance.
  • Use both specific and general keywords. For example, piano trio and chamber ensemble.
  • Include alternate spellings of your keywords if appropriate. For example, theater and theatre.

Geographic location

When you publish a calendar, you have the option of providing a geographic location that describes where the events take place. Providing the location gives your potential audience one more way to zero in on your calendar. For example, if you include the location River City, Washington with your musical society events calendar, you increase the likelihood that people searching for local music entertainment will locate your calendar.

To specify calendar and web names, calendar address, keywords, description, and location

  1. In your Trumba account, display your published calendar and click Publish.
  2. If you see the Publishing Control Panel, on the Publish Settings tab in the Publish Settings section, click Edit Publish Settings.
  3. In the Publish Settings page, under Publish Settings, do the following:
    • For Calendar name, type a useful calendar name. For example if your organization is called the River City Musical Society, your calendar name might be River City Musical Society Performance Calendar.
    • For Unique web name, type a useful web name. Use underscores instead of spaces in the calendar name. For example, if your organization is called the River City Musical Society, your web name might be river_city_musical_society.
    • For Calendar address, provide the URL for the page on your website where you have embedded the calendar.
    • For Description, type a rich description that includes information about your organization and the types of events it sponsors.
  4. In the Publish Settings page, under Search, do the following:
    • For Search keywords, enter each word or phrase you want to use. Separate each word or phrase with a comma.

      Note The keyword field is limited to 254 characters. Trumba Connect uses only the first 10 keywords to put on your hosted calendar page. All keywords do appear on your calendar's index page; however, we recommend that you not use many more than the ten most important terms. You can find related information on the Web by searching on the phrase keyword stuffing.

    • For City and state, enter the city's name and select a state from the list. Currently, only US states are included on this list, so if you live outside the US, enter all of your location information in the first box.
  5. Click OK.

Password protect a published calendar

If you want to restrict access to your published calendar and prevent it from being listed in the Trumba Connect searchable calendars directory, you can password protect it.

Alternatively, if your site is part of a secure network, such as a company intranet, you could create secure URLs to make your calendar available only to people who have access to your secure network.

To require password access to your published calendar

  1. In your Trumba account, display your published calendar and click Publish.
  2. On the Publish Settings tab in the Publishing Control Panel, click Edit Publish Settings.
  3. In the Publish Settings page, under Publish Settings, for Access type, click Password.
  4. Click the Set your password link that appears, and then enter and confirm your password.
  5. Click Set.
  6. Click OK to return to the Publishing Control Panel.

To change your password or remove password protection from your published calendar

  1. Display your calendar, click Publish, and on the Publish Settings tab in the Publishing Control Panel, click Edit Publish Settings.
  2. Under Publish Settings, for Access type, do either of the following:
    • Click Change your password, and then enter and confirm your new password.
    • Select Public to remove password protection.
  3. Click OK.

Exclude your calendar from Web searches

By default, when your calendar is published, anyone can search for it and view your hosted calendar page on the Web. If you want your calendar to be available on the Web, but you don't want people to be able to find it with a Web search or see it listed in the Trumba Connect searchable calendars, you can make it unsearchable.

To make a calendar unsearchable without setting a password

  1. In your Trumba account, display your published calendar and click Publish.
  2. On the Publish Settings tab in the Publishing Control Panel, click Edit Publish Settings.
  3. In the Publish Settings page, under Search, for Searchable, select No.
  4. Click OK.

Note If you have previously published a calendar with the default settings, and then you publish it again as unsearchable, although it is no longer in the Trumba Connect directory, and the URL to it is no longer valid, the calendar may still appear in Web search results. Search engines index information they find on the Web, and your calendar remains in an index until the search engine comes back to the Trumba Connect public calendar site to update its index. Each search engine has its own rules for this process, and there is no way for us to determine how long it takes for each search engine to re-index a site.
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